Marketing Privacy California

Shine the Light Law

Summary

Requires businesses to disclose what personal information they share with third parties for direct marketing purposes.

Rights & Rules

01.
Right to request a list of categories of data shared with third parties
02.
Right to obtain names and addresses of all third parties that received data last year
03.
Right to receive this info for free once per year

Penalties

01.
$500 per violation for unintentional failures
02.
$3,000 per violation for willful failures
03.
Attorneys' fees for prevailing plaintiffs

Verified Citations

California Civil Code § 1798.83

"A business that has an established business relationship with a customer and has within the immediately preceding calendar year disclosed personal information to third parties."