Index

CAN-SPAM Act of 2003

Summary

Sets rules for commercial email, giving recipients the right to stop receiving unwanted emails, and outlines penalties for violations.

Rights & Rules

  • 01.
    Businesses sending commercial emails must not use false or misleading header information.
  • 02.
    Every commercial email must include a clear and conspicuous mechanism for recipients to opt out of future emails.
  • 03.
    Commercial emails must include the sender's valid physical postal address.
  • 04.
    The subject line must accurately reflect the content of the message.

Penalties

  • 01.
    Fines of up to $50,120 for each separate email violation.
  • 02.
    Aggravated violations (e.g., using false domain names, sending through open relays) can result in criminal penalties, including imprisonment.

Verified Citations

Federal Trade Commission (FTC) - CAN-SPAM Act: A Compliance Guide for Business

Source
"The CAN-SPAM Act, a law that sets the rules for commercial email, establishes requirements for commercial messages, gives recipients the right to have you stop emailing them, and spells out tough penalties for violations."